Sounds like an awesome conference, what with Guy, Mario and Nick…I mean, I use all their tools on my blog, and can’t imagine life without them. True Visionaries!

I hope you’ll post a little about ping.fm as well, that hot little social maven.

I saw this really good post today….

Here’s my 2p on this topic.

Innovation is a funny word. It can mean incremental improvement on existing product, totally new invention or even in some cases simplification of previous products (I.e. The concept of ‘taking things out’ to make things easier to use).

It is important to understand that people don’t buy/use what they need, but what they want (in most cases), so the rationale of a successful product lies behind many different factors and not just innovation.

There’s a current trend to think that UX is an answer to everything, but it isn’t and it never will be.

Many things happen by chance (Twitter) and many others are developed by bunch of nerdy programmers (Google). Many things use UX and suceed or fail miserably if UX has been wrongly used.

It’s also important to break out of the mould of thinking that there is one approach to solving every type of business problem under the Sun. Same is the case with business processes. It just can’t be done with enforcing through some sort of a law or standard (like ISO), but that usually tends to kill creativity as people become uninovative machines following a prescription in those environments.

Hope this helps.

Thanks.

I’m really, really envious of everything you’re going to learn but also remember what it was like doing my part-time Master’s and then an OU course last year. You’re going to be busy, as you say, but it will be worth it when you’re done.